Best Happy Hour Bars in London: Deals Worth Going For
SR
Sofia Reeves
October 2, 20239 min read
London is not a cheap city to drink in. The average cocktail now sits north of £14 in most central neighbourhoods, and a round of beers at a West End pub can quietly erase a tenner before anyone has found a seat. Which is exactly why the bars that actually do happy hour properly — structured offers, quality drinks, no fine print — deserve your attention.
This isn't a list of chains running promotional pints. Every bar here offers a genuine deal on drinks worth ordering regardless of price. We've included the offer window, what to order, and which neighbourhood they're in, so you can plan an evening around them rather than discovering them by accident.
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After the deals end, the night is just beginning. See our guide to best bars open late in London for where to head next.
01 / 10
Nine Lives
Borough MarketMon–Fri 5pm–7pm££8 cocktails
Tucked under the arches of Borough Market, Nine Lives has built a loyal following since opening as a small-batch spirits bar with a rotating seasonal menu. Its happy hour — £8 cocktails on weekdays from 5pm to 7pm — represents extraordinary value for a venue that takes its drinks as seriously as it does. The list changes with the seasons but the ratio of quality to price stays constant.
Order: Whatever the bartender recommends that week. If you're undecided, their house gin sour with verjuice has remained a near-permanent fixture for good reason.
02 / 10
Trailer Happiness
Notting HillDaily 5pm–7pm£2-for-1 tiki
The basement tiki bar on Portobello Road runs 2-for-1 cocktails daily between 5pm and 7pm and has done so with remarkable consistency for over a decade. The atmosphere is unashamedly kitschy — Polynesian kitsch, specifically — but the cocktails are genuinely well-made, using real fresh juice and house-made syrups. The Zombie and the Navy Grog are as good as you'll find outside of a dedicated tiki destination.
Order: A Navy Grog (or two, given the offer) — layered rums, lime, grapefruit, honey. Classic construction, reliably excellent execution.
03 / 10
Swift Soho
SohoMon–Fri 5pm–7pm££9 classics
The ground floor of Swift operates as a relaxed bar-café through the day before shifting into cocktail mode in the evenings. Weekday happy hour from 5pm brings £9 classic cocktails — Negroni, Daiquiri, Old Fashioned — all built properly. The downstairs lounge runs a separately themed cocktail menu for later in the evening, but for the happy hour offer the upstairs is the destination. Old Street regulars have known about this for years.
Order: The Negroni. Simple, properly balanced, and at £9 it represents the most under-priced drink in Soho on any weekday evening before seven.
London Bar Intelligence, Weekly
New openings, seasonal menus, and happy hour updates — delivered Fridays.
04 / 10
Oriole
FarringdonMon–Fri 5pm–6:30pm££25% off menu
Oriole is one of the finest cocktail bars in London, consistently landing on international best-bar lists, which makes its early-evening discount offer something worth planning around. From 5pm to 6:30pm on weekdays, the full cocktail menu is available at 25% off. This means drinks that would normally be £17–£20 become £13–£15. For the quality of production — many ingredients are fermented, distilled or infused in-house — that is close to unreasonable value.
Order: Anything from the Far East section of the menu. The team's use of Japanese and Southeast Asian flavour profiles is unmatched in London's current cocktail scene.
05 / 10
The Discount Suit Company
SpitalfieldsMon–Fri 5pm–7pm££6 G&Ts
Occupying a narrow Victorian railway arch on Brushfield Street, the Discount Suit Company is the kind of bar that regulars guard jealously. Happy hour on weekdays runs until 7pm with £6 gin and tonics — a price point that seems almost deliberately anachronistic for a bar this well-curated. The selection of gins rotates across UK independents. There are no stools at the bar, the space is narrow, and it's exactly what it should be.
Order: Ask for the current featured UK independent gin. The bar rotates them regularly and the staff know the story behind each one.
06 / 10
The Merchant
Canary WharfMon–Fri 5pm–7:30pm££7 spirits & mixer
The Merchant draws a post-work crowd from the financial district and pitches its happy hour accordingly — long window (until 7:30pm), large format drinks, and a menu built around spirits-and-mixer combinations rather than complex cocktails. It works. The atmosphere during happy hour is loudly social and occasionally celebratory in the way that only a Friday near a trading floor can be. But the quality of the pours is honest and the service is efficient when it needs to be.
Order: Dark rum and ginger beer. Straightforward, long, refreshing, and at £7 with the happy hour offer, one of the most sensible drinks in E14.
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Drinking in the City? See our full London cocktail bars guide for the neighbourhood's best dedicated cocktail venues.
07 / 10
Callooh Callay
ShoreditchMon–Fri 5pm–7pm££10 cocktails
Callooh Callay has been one of Shoreditch's most inventive cocktail bars since it opened, and its happy hour — £10 cocktails on weekdays from 5pm to 7pm — gives access to some genuinely creative drink-making at a price that makes the creativity feel like a bonus rather than a premium. The bar extends into a hidden back room (entered through a wardrobe, because of course it does) and the atmosphere shifts noticeably as the evening progresses.
Order: Whichever seasonal cocktail the bar is promoting that month. The team changes the menu frequently and the current special is always worth trying.
08 / 10
NOLA
ShoreditchMon–Fri 5pm–7pm££9 Louisiana cocktails
NOLA brings New Orleans bar culture to East London with a programme of Louisiana-inspired cocktails, live music on selected nights, and a happy hour that respects both the drinks and the drinker. The Sazerac is a house speciality and at £9 during happy hour it is one of the better-priced whisky cocktails in the neighbourhood. The food menu of Southern-influenced small plates provides enough substance to make an evening of it.
Order: Sazerac — rye, Peychaud's bitters, absinthe rinse. Built correctly, and NOLA takes this seriously enough not to cut corners on the absinthe rinse.
09 / 10
Bar Elba
WaterlooMon–Fri 5pm–7pm£2-for-1 house cocktails
Bar Elba sits on the roof of Waterloo Station and, on a clear evening, the view toward the South Bank is one of the better casual drinking panoramas in London. The happy hour offer — 2-for-1 house cocktails until 7pm — is straightforward and the house menu is designed to be approachable rather than technically demanding. Come for the view, stay because the drinks are good enough to hold your attention even once you've stopped looking at the skyline.
Order: The Aperol Spritz variant if they have it on the house menu. Rooftop location, golden hour light, fizzy aperitivo — the arithmetic is obvious.
10 / 10
Worship Street Whistling Shop
ShoreditchMon–Fri 5pm–7pm£££10 single cocktails
Named after a Victorian slang term for an illegal gin shop, the Whistling Shop occupies a candlelit basement on Worship Street and serves some of the most technically ambitious cocktails in London. The happy hour price of £10 per cocktail is modest given the production values involved — the bar operates its own vacuum distillation and rotary evaporation equipment to create ingredients unavailable anywhere else. This is the most intellectually stimulating drinking on this list.
Order: Ask the bar team about the current house distillate. Every few weeks there's a new in-house creation that anchors the seasonal menu and it is invariably worth trying.
Planning Your Happy Hour in London
The consistent thread across every bar on this list is that the offer is structured around drinks worth ordering at full price. That's the test. London has no shortage of pubs running cheap beer promotions — what's rarer is a cocktail bar willing to apply genuine discounts to its main menu without padding the offer with lesser alternatives.
Timing matters more than most people realise. The window between 5pm and 6:30pm on a weekday is when these bars are genuinely pleasant to drink in: populated enough to have atmosphere, quiet enough to get a seat and hear the person you're with. By 7:30pm on a Thursday or Friday most of them have filled out substantially.
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Visiting with a group? See our guide to London bar neighbourhoods to plan your route between the best areas for drinking.
For visitors, the practical geography divides this list usefully: Shoreditch (Callooh Callay, NOLA, Worship Street Whistling Shop, Discount Suit Company) gives you four bars within walking distance of each other for an east London evening. Soho (Swift) and nearby Farringdon (Oriole) work well as a two-stop route from central London. Borough Market and Waterloo are natural complements for a South Bank evening.
The hidden gems in London we track include several bars that run informal deals not widely advertised — worth exploring once you have the confirmed happy hour venues covered.