Jakov's Weinkeller beim Naschmarkt holds a spot on Rechte Wienzeile, on the edge of the Naschmarkt in Vienna's Wieden district. Lonely Planet lists it as a neighbourhood wine bar where wine barrels double as tables outside and a wooden bar runs the room within. The pitch is reasonably priced, regionally focused Austrian wine in an old-Vienna setting.
Published November 23, 2025 · By Noa Aviv
The room
The room centres on a wooden bar with a handful of inside seats, while barrels stand in as tables on the pavement outside. Lonely Planet describes the feel as the good old Vienna, where locals gather over a glass rather than a polished wine lounge. It reads as a neighbourhood cellar rather than a destination tasting room.
Wieden, the surrounding district, runs south of the centre around the Naschmarkt, Vienna's best-known market. Jakov's holds a corner of it along the market's edge. That setting draws a steady local crowd, especially after a walk through the market stalls.
What to order
The list leans on Austrian wines, with bottles from Burgenland, Styria and the Weinviertel as the specialities, alongside Hungarian reds and lighter Italian whites that Lonely Planet flags as a feature. The kitchen runs Italian-leaning plates, from antipasti to pasta, built to sit alongside the glass. A regional Austrian white with a plate of antipasti is the natural order.
The format is wine by the glass or bottle with sharing plates rather than a formal dinner, so a table usually works through a few pours and a board. The regional Austrian focus is the draw, since the list stays close to home. A glass from the Weinviertel, then a Hungarian red, is an easy way through the menu.
Who it is for
Jakov's Weinkeller fits a wine drinker after Austrian regional bottles, a pair stopping in after the Naschmarkt, and anyone who rates a local cellar over a polished bar. Skip it for a cocktail night or a quiet, formal room, since this is a casual, conversation-led wine bar. It rewards guests who settle in over a few glasses and a plate.
Best time to go
The bar runs in the evenings, so an after-work or post-market visit is the natural window. The barrel tables outside are the move on a warm evening, with the Naschmarkt edge quiet once the stalls close. Hours can shift with the season, so a quick check ahead is wise.
A weekday evening is the calmer way in, before the weekend crowd settles. The outdoor barrels suit the warmer months, while the wooden bar inside holds the cooler nights. The casual room suits a spontaneous stop rather than a planned night out, so it works as a first or a last drink on a Wieden evening. For the local feel at its best, an early evening over a few glasses is the move.
The detail worth knowing
The regional Austrian focus is the detail worth knowing, since the list stays close to Burgenland, Styria and the Weinviertel rather than ranging wide. Lonely Planet singles out the Hungarian reds and Italian whites as the rounding-out, which gives the menu its character. The pairing of regional wine with Italian plates is the identity here.
Sitting on the Naschmarkt's edge gives the bar a steady passing trade and a market-side setting. The barrel tables and wooden bar keep it a genuine local rather than a polished concept. For Austrian regional wine by the market, it is a reliable Vienna stop.
The bottom line
Jakov's Weinkeller beim Naschmarkt is a cosy Vienna wine bar on the Naschmarkt's edge, pouring Austrian regional bottles with Hungarian reds and Italian whites alongside sharing plates. Come for a glass from the Weinviertel, take a barrel table outside in warm weather, and treat it as a local cellar rather than a tasting room. The regional list and the market-side setting are the reasons to go.
Keep exploring with our best wine bars in Vienna guide, the full Vienna bar guide, and our edit of wine bars worldwide. Pair Jakov's Weinkeller with Unger und Klein, Wein and Co Bar, and Vinifero.
