Morten Andersen tends to distrust a sports bar that names itself for shock value. Bloodsports earns the swagger, mostly because the MEATliquor team behind it know how to feed a crowd between goals.
The bar opened on Endell Street in early 2025, a few steps from Seven Dials and the Covent Garden piazza. Trade press covered the launch as the MEATliquor group's move into the sports format, pairing the burger operation with a wall of screens (Pub and Bar). The address is 27-29 Endell Street, WC2H 9BA, open seven days a week from noon to 2am.
The headline number is more than thirty screens, set across a basement room built for noise. Football, rugby, golf, darts and basketball all get carried, and the operator has leaned into a trick that fits its name. When no live sport is on, the screens switch to classic horror films instead of a blank holding loop. It is a small thing, but it tells you the room was designed by people who think about the dead hours as well as the matchday peaks.
Games back up the screens. Darts oches and pool sit alongside arcade machines, which makes Bloodsports a better bet than most for the stretch before kickoff or after the final whistle. The crowd treats it as a sports bar that happens to keep going once the football ends.
What to order is settled by the MEATliquor pedigree. The Dead Hippie burger is the house signature, the cheeseburgers are the safe order, and a pint sits around £6.50 to £7 for the postcode. Cocktails run hard and fast rather than precise, which is the right register for a basement showing darts. The food is a clear cut above the loaded-fries average of the genre.
Who it is for is the Covent Garden crowd that wants a proper burger with its football and a game of darts after. Theatre-goers, office groups and visitors near Seven Dials all suit the room, and the late 2am licence pulls in a younger crowd once the sport finishes. For the full field of screens-and-pints venues, see our guide to the best sports bars in London.
Best time to go is a marquee evening fixture, when thirty-odd screens and a late licence turn the basement into the loudest room in Seven Dials. A Champions League night followed by darts is the place at full tilt. Avoid a quiet weekday afternoon unless the horror reel is the draw, because a room this size wants a crowd to work.
The room is a basement done in the MEATliquor manner, dark and loud and unbothered by daylight. Screens ring the walls so there is no bad seat for the main fixture, and the darts and pool corner gives the place a second life when the football stops. It reads less like a converted pub and more like a sports den built from scratch, which is the right instinct under a Covent Garden street this busy.
The crowd turns over fast across a night here. An early kickoff brings football regulars and a post-work theatre crowd, then the late licence tips the room younger as the sport gives way to darts and drinking. That horror reel on the screens between fixtures is the detail that keeps the place from ever feeling like a holding pen, and it has quietly become part of the pitch.
Bloodsports is the rare new sports bar that arrived with a real kitchen behind it. The screens, the darts and the late hours would carry it on their own, but the MEATliquor food is what will bring people back. For a wider tour of where the capital drinks, start with our London bar guide.
Sources: Bloodsports official site; Pub and Bar (MEATliquor opening); Hot Dinners (Endell Street launch).
