O'Neill's Wardour Street does two things at industrial scale in the middle of Soho: live sport and late hours. Three floors at 33 to 37 Wardour Street carry 10 HD TVs and 2 projector screens with full Sky Sports, including the red button channels, and TNT Sports, per the pub's own sport listings. The doors stay open until 3am from Wednesday through Saturday.
The address has more history than the green Irish-pub livery suggests. This was the site of the Flamingo Jazz Club and later the WAG Club, two rooms that shaped London nightlife for decades, a lineage noted by DesignMyNight. The Irish chain moved in around 1996, according to CAMRA's WhatPub, and it has been one of the West End's reliable match-night anchors ever since.
Inside, the formula is the O'Neill's standard executed at flagship size: a ground floor bar that takes the big crowds, an upstairs that opens for major fixtures, and a basement level that turns into a live music room every night of the week. Guinness is the house pour, and the kitchen runs the chain's Irish menu from a 10am open, which makes it one of few Soho rooms where you can watch an early Premier League kickoff over breakfast.
What to order: a properly settled Guinness first, one of the rotating Irish whiskeys second, and the fish and chips if you are staying for a full match. Pints sit at normal West End prices, which is to say a pound or two over the city average but fair for the postcode.
Who is it for? Match watchers who want guaranteed screens in central London, tourists who want an Irish pub without leaving Soho, and the late crowd that needs a 3am license when everything else on the street has closed. It is loud by design. If you want quiet cask ale instead, walk eight minutes to The Harp in Covent Garden.
Best time to go: weekend afternoons for sport, any evening after 9pm for the live music floor. For Six Nations and Champions League nights, arrive an hour early; Fanzo lists it among Soho's most booked sports venues, and the ground floor fills well before kickoff. Find more screens across the city in our London sports bar guide or browse the full London listings.
