Wine Bar Charing Cross

Terroirs

The central London room that proved a serious natural-wine bar could survive Zone 1.

Charing Cross $$ ★ 4.6 (1450)
Address
5 William IV Street, Charing Cross, London WC2N 4DW
Best For
Natural wine, Pre-theatre, Lunch
Hours
Mon
Closed
Tue
12:00pm – 11:00pm
Wed
12:00pm – 11:00pm
Thu
12:00pm – 11:00pm
Fri
12:00pm – 12:00am
Sat
12:00pm – 12:00am
Sun
Closed
House Rules
Music: Low background
Dress: Smart casual
Reservations: Recommended
Wine list By the glass Editor pick Charing Cross
Editor Review

Our Take on Terroirs

Terroirs is the bar that brought serious natural-wine drinking into central London at a time when nobody else south of the Thames was bothering. The William IV Street room has been open since 2008 with the same buying team for most of that run, and the chalkboard by-the-glass programme remains one of the most genuinely curatorial in the city.

The list reaches deep into Loire, Beaujolais and the wilder corners of natural Italy. The buyers travel constantly, and what you drink any given night reflects whatever shipment landed that week. Prices have held reasonable in a postcode that has no business allowing them, which is the practical reason this room outlasted its imitators.

The food is bistrot-classical and built to support the wine without competing with it. The downstairs room runs busier than the upstairs counter. Sit at the counter if you can. The crowd is the most evenly mixed of any wine bar on this list — trade, civilians, theatre-goers, and the occasional resident who has been coming for fifteen years.

For the full ranking, see our editorial round-up of the 10 best wine bars in London 2026, the broader London wine bar guide, and our category index of wine bars worldwide.

What To Order

The Move at Terroirs

Chalkboard pour
Whatever is open. The team rotates daily and the floor staff can describe each one without notes.
Pet-nat
Almost always something worth ordering. Ask for the lightest one if you are starting.
Charcuterie board
Built for the wine, not the photograph. Generous.
Old Loire chenin
If anything older than five years is on the chalkboard, take it.
Photography

The Room

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