Bar Lab at Goodtime Hotel is what happens when you take two of Miami's most respected cocktail minds—Elad Zvi and Gabriel Orta, the masterminds behind Broken Shaker—and give them the rooftop of a design hotel. The result is a bar that splits the difference between hotel glamour and cocktail seriousness in a way that shouldn't work but does.
The Goodtime Hotel itself was designed by Ken Fulk, the hospitality designer behind some of the most important bars and restaurants of the last decade. The hotel is young, colorful, unapologetically styled. Bar Lab sits on top of it—literally. The rooftop serves as an extension of South Beach's nightlife while also functioning as a quieter cocktail bar with a pool beneath you and the Miami sky above.
The philosophy here is a younger, sunnier version of Broken Shaker's core belief: seasonal ingredients, playful riffs on classics, flavour profiles that skew tropical and Latin-influenced. This isn't tiki by default. It's Miami drinking culture interpreted through the lens of serious cocktail craft. The menu changes seasonally, which means return visits are rewarded with new discoveries. The bartenders are trained in Broken Shaker's rigorous methodology but given permission to be brighter, looser, more festival-like.
What makes Bar Lab work is that it doesn't pretend to be either a resort pool bar or a serious cocktail lounge—it genuinely is both. You can drink a Goodtime Punch at sunset with new friends or order a technically perfect Daiquiri variant and watch the bartender work. The vibe accommodates both without making either feel like a concession. That's harder than it sounds.
Bar Lab matters because it represents a maturation in Miami drinking culture. For years, Miami has been defined by resort bars, nightclubs, and obvious spectacle. The serious cocktail scene has existed in pockets, but often felt like it was pushing against the grain of what Miami is.
Bar Lab doesn't push against anything. It accepts Miami as a sunny, tropical, social, abundant place and asks: what does serious cocktail craft look like in that context? The answer is: more colourful, more seasonal, more connected to tropical ingredients, more willing to play. Zvi and Orta didn't dilute their standards to fit the location. They expanded their definition of what sophisticated cocktails can be.
From a practical standpoint, Bar Lab is important because it makes date night or special occasion drinking in Miami feel less like a performance and more like a genuine experience. The rooftop location prevents it from feeling claustrophobic. The Goodtime Hotel's design language keeps it from feeling stuffy. The cocktails are actually excellent. All three things together—location, context, quality—are rare.
Bar Lab is located at 601 Washington Avenue in South Beach Miami, right in the heart of the hotel district. The address is easily accessible by car or ride-share. If you're staying on South Beach, it's worth the walk. The hotel has parking available for guests and visitors. The bar is open Wednesday through Sunday, with earlier hours on weekdays and later hours Friday and Saturday. Sunset hours are popular—arrive early for the best rooftop experience.
Bar Lab sits in an exciting constellation of serious cocktail bars in Miami. Visit Broken Shaker to experience the bar that inspired this concept. Explore Sweet Liberty for a different take on Miami cocktail culture. For more rooftop options, check out our guide to Miami's best rooftop bars.
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