Cocktail Bars SoMa

Novela

★ 4.6 · $$$ · SoMa, San Francisco
Bar Details
Address
662 Mission Street, San Francisco, CA 94105
Neighbourhood
SoMa
Hours
Tue–Sat 17:00–01:00 · Sun–Mon closed
Signature
The Holden Caulfield
Price Range
$$$
Plan Your Visit
Get Directions Get Weekly Picks

Hours and price points verified May 2026. Confirm with the bar before travel.

Our Take

A Six-Hundred-Bottle Library of Cocktails Named for Fictional Characters

Novela opened on Mission Street in 2014 from the Future Bars Group, the same team behind Bourbon & Branch and Local Edition. The concept is straightforward in a way few cocktail concepts are: every drink on the menu is named after a fictional character, and the menu is laid out as a literary index. The drinks themselves are not gimmicks — they are full classical builds with the character’s background quietly informing the choice of spirit, modifier and accent.

The room is what visiting bartenders remember. Twenty-foot ceilings, an exposed-brick library wall lined with books to the rafters, a long copper bar, banquettes in leather. Sean Quigley designed it to feel like a New York hotel library transplanted to SoMa. The back-bar spirits library runs over six hundred bottles — among the deepest of any cocktail bar in California — and the bartenders treat the back bar as a working tool rather than a display.

The Holden Caulfield (rye, sherry, walnut bitters) is the order regulars name when asked. The Don Quixote (mezcal, lime, agave) reaches further into the menu. The crowd is a mix of SoMa tech workers on weeknights, theatre-goers from the Yerba Buena complex two blocks south at weekends, and a steady undercurrent of visiting industry bartenders. Walk-ins until 7pm; reservations through OpenTable for the weekend rooms.

What to Order
The Holden Caulfield
Rye, oloroso sherry, walnut bitters, lemon oil. The bar’s most-ordered drink and the cleanest expression of the literary-character build.
The Don Quixote
Mezcal, lime, agave, smoked salt rim. Mexican spirit work built around a Cervantes character. The second-most-ordered drink at the bar.
The Great Gatsby
Champagne, gin, Cocchi Americano, lemon. A French 75 reading of Fitzgerald. Best ordered as a starter.
Bartender’s Page
Off-menu drinks built around a character the bartender suggests. Tell them which novel you last read and let them work.

Best Time to Visit

Tuesday or Wednesday between 6pm and 8pm. Walk-ins are easy and the room is at its calmest.

Who It Is For

Cocktail drinkers who want a literary lens and a serious back bar. Best for two or three; the booths suit groups up to six.

Novela appears in our Top 25 cocktail bars in the US ranking. For wider coverage of the city, see our full San Francisco cocktail bars guide and the San Francisco bar guide.

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Photos via Google Places. Novela · Adrian Martin · Kate X · Bianca Curutan · Kit Chan · Кудесница леса