The deepest Brunello cellar in central Florence, with a merchant-plus-counter model that beats every destination bar on price.
merchant · Iconic La Divina Enoteca on Via dei Ginori is the wine-merchant model done correctly — a retail shop with a counter that opens for tastings most evenings, run by the Bartolozzi family since 2001 and stocked from a cellar that goes considerably deeper than the small Oltrarno rooms can manage. The Brunello section runs to over thirty producers including older vintages of Biondi-Santi, Soldera and Salvioni; the by-the-glass rotation hovers around fifteen references and turns weekly.
The kitchen is a board of pecorino and finocchiona. Ranks third because the cellar breadth is unmatched in central Florence and the retail-plus-corkage model keeps prices honest in a way the destination wine bars cannot match.
For the full ranking, see our editorial round-up of the 10 best wine bars in Florence, the broader Florence wine bars guide, and our category index of wine bars worldwide.