The SoMa natural wine bar on Folsom Street that helped start the movement in the city, all Jura and Loire bottles and vinyl, now closed after a long run.
Published May 4, 2026 · By Sofia Reeves Last reviewed May 19, 2026 · How we pick bars Permanently closed (verified May 2026). Terroir Natural Wine Merchant has closed after pioneering the SoMa natural-wine scene. Location 1116 Folsom St, San Francisco, CA 94103 SoMa, San Francisco Price $$$ Jura, Loire, Italy and California, chalkboard list, vinyl Hours Status Permanently closed Was Natural wine bar List 15 by the glass Was known for Jura and Loire Drinks Specialty Natural wine by the glass Natural Wine SoMa Vinyl Closed 4.4 ★★★★★ aggregate across Google and Tripadvisor reviews (385) Visit Terroir Natural Wine Suggest an edit Ask the editors Listings are editorial. Tell us if hours or details have changed and our editors will verify and update.
Terroir Natural Wine Merchant was a wine bar at 1116 Folsom Street in SoMa, opened by Luc Ertoran and Dagan Ministero. PUNCH profiled it as a natural-wine landmark and Do Bianchi called it a city icon.
The philosophy was strict. The bar poured only wines produced without pesticides, herbicides, commercial yeast or the other additives common in modern winemaking, a hard line that defined the place from 2007 on.
The list leaned French. Jura and Loire bottles dominated the chalkboard above the bar, with Italy and California filling out around 15 wines by the glass, carafe or bottle on a rotating nightly selection.
The room matched the wine. Long tables up front, a cozier mezzanine above, vinyl on the turntable and a short cheese-and-charcuterie menu made it a hangout, not a showroom, a progenitor of the city's natural scene.
Terroir has since closed. For rooms still pouring, see our San Francisco wine bars guide, the best bars in San Francisco, and the best wine bars worldwide.
Terroir is permanently closed, so there is no current visit to plan. This profile records the SoMa natural wine bar and its Jura-led list.
